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Lake Geneva, Wisconsin, long celebrated for its picturesque lakefront and upscale residential properties, is experiencing a notable surge in its commercial real estate sector. However, residential price growth contiues to nab headlines and is exemplified by a recent high-profile residential transaction: the off-market sale of an eight-bedroom, 8,000-square-foot home at 132 Conference Point Drive in Williams Bay for $8.1 million. The property, sold by Chicago private equity executive Mark Tresnowski and his wife Rita to Robert and Debbie Forbis of Naples, Florida, founders of Premier Electric, underscores the region’s escalating property values and investor confidence. 

Residential Market Trends Reflect Commercial Opportunities

The residential market in Lake Geneva has shown dynamic shifts. In January 2025, the average housing cost decreased by 8.1% compared to the previous year, with the median home price standing at $330,000. Despite this dip, the market’s resilience is evident, with properties selling faster and many homes sold under asking price, indicating a competitive environment for buyers.

Commercial Real Estate: A Growing Frontier

Parallel to residential trends, Lake Geneva’s commercial real estate market is gaining momentum. The town’s strategic location and affluent customer base have attracted various businesses, enhancing its commercial appeal. Notably, the introduction of brands like Bad Ass Coffee of Hawaii in early 2025 reflects this growing interest. Commercial properties in Lake Geneva are diverse, ranging from office, industrial spaces, and retail storefronts. 

Expert Guidance in a Competitive Market

Navigating Lake Geneva’s evolving commercial real estate landscape requires a partner with deep local insight and a proven track record. Whether you’re an owner, occupier, or entrepreneur, working with an experienced commercial real estate agent in Lake Geneva is the first step toward unlocking the full potential of this thriving lakeside community.