Key Whitewater Developments in 2025
Whitewater, Wisconsin, is emerging as a dynamic submarket in Walworth County. Development-ready parcels, infill retail lots, and large-scale industrial land are all priced to move in 2025. Whether you’re an occupier, developer, or investor, these properties could help shape the area’s future real estate landscape.
Here are just a few of the opportunities available in Whitewater—but the best ones are always reserved for our clients.
Hwy 59 & Hwy 12 – 68.9 Acres of Gateway Land
Address: Hwy 59 & Hwy 12, Whitewater, WI 53190
A highly visible 68.9-acre site with 1,723 feet of frontage on Hwy 59. Currently zoned AG, this parcel is ideal for future commercial or light industrial redevelopment. With an asking price of $2.5 million, it offers both scale and accessibility.
312 Elkhorn Road – Retail Pad Opportunity
Address: 312 Elkhorn Rd, Whitewater, WI 53190
This 0.99-acre parcel sits directly across from a Kwik Trip with high traffic counts. Zoned for convenience store use and priced at $99,900, it’s a rare shovel-ready opportunity in Whitewater’s active retail corridor.
Hwy 12 & Willis Ray Road – 29.7 Acres for Expansion
Address: Hwy 12 & Willis Ray Rd, Whitewater, WI 53190
Nearly 30 acres of A-3 zoned land ideal for commercial development, priced under $380,000. This site offers value scale and strategic positioning near major roads.
41 Howard Road – 157 Acres of Industrial Potential
Address: 41 Howard Rd, Whitewater, WI 53190
A massive 157-acre parcel zoned for both industrial and residential use. With utility access and strong logistics infrastructure nearby, it’s one of the region’s most promising industrial park opportunities.
Whitewater City Lots – 135.75 Acres Industrial Park
Address: Various parcels throughout Whitewater, WI 53190
With over 135 acres designated for industrial park development and pricing from $37,410, this offering represents the city’s largest scalable investment opportunity.
Address: Old Hwy P, Whitewater, WI 53190
A flexible mixed-use site zoned for agriculture, residential, and commercial development. This 48.92-acre parcel is priced under $500,000 and offers access to multiple zoning overlays.
Investor and Occupier Impacts: A Market at the Tipping Point
What do these sites and strategic zones mean for the broader Whitewater commercial real estate market?
Upside for Developers and Land Investors:
Whitewater offers a rare mix of scale and affordability. Land costs remain below regional averages, positioning developers to deliver modern flex, logistics, or mixed-use product in a growing college town with regional pull.
Optionality for Owner-Users and Occupiers:
From retail pads to light industrial zoned parcels, Whitewater’s available land appeals to local business owners and regional users alike. Users can secure long-term control of hard-to-find infill land with infrastructure and zoning already in place.
Portfolio Stability with Value-Add Potential:
Investors looking for ground-up development or long-term hold strategies will find a mix of stabilized and transitional areas. Several sites, such as Howard Road and Whitewater City Lots, offer repositioning or build-to-suit potential.
Talk to Our Local Experts
These are just a few of the many opportunities we track. The most compelling sites are off-market parcels, redevelopment-ready assets, and strategic portfolios, which are reserved exclusively for our clients.
At Van Vlissingen and Co., our commercial real estate agents in Whitewater can help you evaluate opportunities, secure land, and position your business or investment for long-term success in Southern Wisconsin.
